Ben Marasco leds Shock Shop, and Shock Shop is your Canadian source for AEDs and emergency response gear. Born from the Heartbeat Group of Companies, we bring frontline-tested expertise to every product we offer. We stock industry-leading brands like Zoll, Philips, Defibtech, and HeartSine, along with first aid kits, batteries, pads, and AED accessories. Our team has trained thousands in CPR and emergency preparedness, and now we’re helping customers across Canada build safer environments with gear that’s ready when it matters most. Whether you’re a business, school, or individual, Shock Shop ensures you’re equipped to save lives.